Brand Name Quest Naming Experience | Testimonials

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“New ventures represent a significant investment for us.Brand Name Quest consistently provides the solutions we need.”- Vice President Business Development 

“The brand team valued the experience working with Brand Name Quest.  Brand Name Quest provided professional and actionable findings. We look forward to We look forward to the next global brand naming and research project." - Senior Manager, International Market Insights  

“I want to provide Brand Name Quest with a letter of highest endorsement. Over the course of several projects, I continued to be impressed with the Brand Name Quest Verbal DNA methodology.  Brand Name Quest goes above and beyond expectations.  The quick response and turn around when needed is a value we respect." - Senior Manager Research Services

“The Brand Name Quest process gave us the assurances we needed.  We appreciated the directness in communication and the flexibility to meet our needs." - VIce President Merchandising

“I want to thank you and the staff at Brand Name Quest for your professional naming services. Brand Name Quest's work provided us with a complete spectrum of naming alternatives.  Brand Name Quest's ability to bring science to the creation of names is key." - Senior Brand Manager

“Brand Name Quest's Methodology provided us with a verbal brand we would not have thought of or selected. Brand Name Quest's flexibility and timeliness on several projects is appreciated" - Vice President Marketing

“Brand Name Quest was instrumental in helping us create trademarks for new brands that immediately communicated the brand's point of difference while maintaining the linguistic mandates of the categories in which they competed - Ultimate professionals.” - Senior Manager Consumer Insights

“Brand Name Quest's quality performance demonstrates their ability to totally understand the client's needs and to be a valued partner." - Senior Brand Manager

“Brand Name Quest is responsive and creative.  I recommend them for your verbal brand research needs." - Senior Research Manager

“The Wild Care Institute is dedicated to creating a sustainable future for wildlife and for people around the world.  Thank you for your superb verbal branding gift." - Director of Development

“Brand Name Quest has continually surpassed expectations. Brand Name Quest takes the necessary time to learn about the product, market, and competition. Excellent at communication.” - Director Consumer Insights

"Thank you very much for speaking to the International Consumer Marketing group twice this year. Your methodologies are innovative and relevant to business success.  The cases you presented were informative and intriguing." | Gillian Rice, Ph.D. Professor of Marketing |Thunderbird School of International Management

"I've worked with Brand Name Quest over the years for naming brands, sub-brands and ingredients. Brand Name Quest has done a fabulous job helping the team think through brand strategy to get the most out of name development. This has been extremely valuable to the brand teams and saves time in the end. Brand Name Quest’s naming expertise shines when they present and discuss the results with senior management. Brand Name Quests name development and testing process is straightforward and creates successful outcomes." - Director, Global Market Research

"The Brand Name Quest group did a wonderful job with our non-profit organization renaming effort.  Brand Name Quest was very responsive and knowledgeable about the process. It was obvious that they cared about the result and that wanted to ensure that the client was delighted at the end of the project. Brand Name Quest is serious about the research that is involved and knows how different words elicit different responses from people. Overall a great experience and I highly recommend Brand Name Quest." - CEO Bright Faces

"A brand name is what telegraphs communication through product use and life stages more than any other marketing element. This element is particularly tricky when working across multiple countries. Without a doubt, Brand Name Quest's experience in naming shows in the great results we gained for a new product to be launched globally. Brand Name Quest is a wonderfully thoughtful and thorough business partner. Brand Name Quest is highly invested in providing excellence." - Vice President Consumer and Marketplace Insights

"We are moving ahead with the launch of new branded family of lighting products. We knew we had challenged Brand Name Quest as our various agencies and internal attempts had failed to develop a unifying brand architecture for our new platform and product line. Brand Name Quest's work provided a platform for effective brand communication going forward." - Manager, Planning & Business Development

"I want to thank Brand Name Quest for the quick, well thought out recommendations you provided on our naming initiative. With Market Research responsibility for a $500-million product line, I am always looking for quality resources we can turn to, and count on, to deliver on-time, cost-effective, market-driven answers. Brand Name Quest has been added to my list." - Director, Marketing Services & Support

"Thanks to Brand Name Quest we were able to successfully brand our new products. Brand Name Quest’s ongoing input provided useful perspective throughout the process, and Brand Name Quest’s working with us as a partner along the was greatly appreciated. The new brands have been well accepted both by our sales force and our customers." - Manager, Soft Goods Product Marketing