Healthcare| Pharmaceutical Branding | Biotech |Devices |OTC

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Now more than ever, pharmaceutical branding has become crucial to  creating distinctions in the mind of the patient as well as the  physician. This is especially relevant today as drug makers engage in  direct-to-consumer healthcare branding and advertising.  

Brand Name Quest Verbal DNA™ brand name development and research methodology for pharmaceutical, biotechnology, medical device and OTC products is the most comprehensive  and accurate available.  

Brand Name Quest Verbal DNA™ is the unique coded  linguistic information present in all verbal brand names. This unique code determines the inherent potential for your pharmaceutical branding and healthcare branding initiatives.

Brand Name Quest Verbal DNA™,akin to DNA or Deoxyribonucleic acid, is made up of building blocks known as "bases."  Each "rung" in the twisted ladder is made up of bases, and the various  combinations of bases and the order in which the rungs are arranged spell out the information stored in a verbal brand and branding corporate identity.
 

The complex issues involved in  pharmaceutical, biotechnology, medical device and naming OTC products and name research is vital to success.  Addressing regulatory issues such as sound alike/look alike and patient safety concerns is critical to the final approval moving forward. When it comes to naming a brand or choosing a brand name, Brand Name Quest has the methodology to ensure the success of pharmaceutical names.

Brand Name Quest's methodology and tools are continually updated to stay current with changing marketplace conditions. We constantly refine and enhance our methodology, databases and diagnostics adding new capabilities to assure your success and enhance profitability.