CONTACT +1 480.488.9660 | info@brandnamequest.com
Brand Name Quest helps companies reduce risk, build consensus, and accelerate time to value.
CONTACT +1 480.488.9660 | info@brandnamequest.com
Brand Name Quest helps companies reduce risk, build consensus, and accelerate time to value.
In the world of branding, everyone remembers the first to market—the pioneer who breaks through with a new idea or product. But what about those who follow? The so-called "second-place brands" face unique challenges as they navigate the shadows of market leaders. Yet, with the right strategies, these brands can flourish, carving out their own space and even surpassing the competition.
Brand Name Quest naming company invests more in name development market research, product name research, naming products and product branding services R&D than any other company worldwide.
The Brand Name Quest naming company is a five-time recipient of the American Marketing Association’s prestigious Edison Award for best new product branding. Brand Name Quest has successfully completed numerous name development, name research and market research assignments for leading Fortune 500 companies worldwide.
The goal of effective brand naming is to develop and choose a name that reflects and fits your customer's needs so precisely that the name sells the product."
- John Hoeppner, Brand Name Quest at INTA Trademark Forum
Can Renaming a Product Shift Quality Perceptions and Drive Sales?
In competitive markets, perceived quality can be just as influential as actual quality—particularly in the business-to-business sector, where decisions are often made before the product is even used. Brand names play a critical role in shaping expectations, influencing customer choices and sales outcomes.
For companies with multiple offerings—especially when quality levels vary—the right name can elevate or confuse perceptions. This article explores how product naming impacts perceived quality and brand performance, particularly in situations where the customer’s view of product hierarchy doesn’t align with actual quality. We’ll also examine how strategic renaming can correct these misperceptions and improve commercial results. (Greenbook AMA NY Article)
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