Frequently Asked Questions about Brand Naming

Brand Name Quest is the Worldwide Leader in Name Development and Name Research.  With over 35 years of experience, we help businesses develop names that win in the marketplace and create brand value with actionable consumer insights.

Choosing the right partner matters. Our team of linguists, researchers, and analysts combines deep naming expertise with proprietary research methods to deliver names that work — in the U.S. and worldwide.

 We provide a full range of brand naming and research services, including:

• Brand, service, and company name development
• Global name research & Brand Name Quest Verbal DNA™ testing
• Brand architecture & portfolio strategy
• Competitive and linguistic analysis
• Market research to guide naming decisions

Brand Name Quest Verbal DNA™ is  our proprietary methodology that identifies the key attributes behind powerful brand names.  

It ensures your names will:

• Achieve category norms
• Memorable
• Culturally adaptable across selected global markets

We conduct in-depth consumer and linguistic research across markets to evaluate:

• Database Norms
• Pronunciation
• Cultural meaning
• Trademark risk

This process prevents costly mistakes and ensures global relevance.

In short: research protects brand value. Without it, companies risk names that confuse customers, are easily forgotten, or carry negative meanings in other languages. Research ensures your name builds trust and brand equity. 

We work with clients across:

• Consumer products
• Food & beverage
• Healthcare & pharmaceuticals
• Start-ups & company branding
• Transportation & technology
• Non-profits & entertainment
• New-to-the-world products

These industries often face high stakes for compliance, cultural fit, and consumer impact — making research critical.

Unlike many agencies, we combine:

• 35+ years of naming experience with leading companies worldwide
• Proprietary Brand Name Quest erbal DNA™ research framework
• Global reach across languages and markets

This ensures every name is strategically aligned and validated with consumer insights before launch.

Your name is your first and most powerful brand asset. By combining strategic creativity with rigorous research, we help you:

• Build stronger brand equity
• Avoid costly missteps
• Launch names that connect with consumers and succeed worldwide